The Culture Within
The mission of Reliance is "To be the most dominant, efficient and profitable provider of micro finance services in The Gambia."
To deliver innovative, value-added products and unrivalled service to our customers using state of the art technology, in an environment conducive to promoting strong organizational culture and values, which enable us to attract, nurture and retain talented staff.
C
Creativity
A
Approachability
R
Reliability
P
Professionalism
E
Ethics
T
Teamwork